Consistency, time management and strategy, I needed all three of those.

Carrie Severson

Meet Carrie Severson – Founder and CEO of The Unapologetic Voice, an independent publishing house that celebrates, uplifts, and highlights literature that is either written by or features strong woman characters. Carrie and her team are on a mission to build movements for unspoken voices to be seen, heard, and witnessed. They accomplish this goal through book publishing, platform building of promotion and PR, and through their customized coaching program – The Unapologetic Voice Circle.

Service Provided: Done For You Social Media Execution

Before Working With Mountain Cane Media

As a busy executive of an independent publishing house, Carrie was facing the on-going challenges of consistency, time management, and strategy in her social media efforts. Working within the publishing industry, Carrie knows just how impactful social media can be both to the success of her own business and the success of the authors she works with. But Carrie didn’t have the time or expertise needed to design and execute on a consistent social media strategy.

Why Support Was Needed

Enter the social media guidance of Mountain Cane Media. Consistency was an absolute must for Carrie and her team, both in regards to their posting schedule and their brand which they were actively trying to scale and evolve. But in order to see results, they needed outside help.

After Mountain Cane Media Support

Mountain Cane Media was able to build a consistent and effective, multifaceted social media content strategy. The Unapologetic Voice brand began to grow and evolve across all major social media platforms and in the new light of updated brand colors, templates, and vibe. Through social media promotion, their masterclass service offering also grew, reaching a broader audience that increased membership.

Storytelling is a powerful marketing tool.

But it’s more than that.

Storytelling is about you sharing your soul with the world.

You share lessons that you’ve learned, as a business leader, an inspired leader, so that you give other people the opportunity to grow from your experience.

Our stories act as an open invitation to connect with us.

To trust us, to join us on our journey.

And when we stand in our story authentically, from a place of the soul, and we share, we set free infinite possibilities to come back into our reality.

That’s what storytelling does. And that’s what the soul of storytelling is all about.

What’s your story all about?


A map is a useful tool when traveling on a journey.

Writing a book is a journey in itself and having a roadmap will help you complete your goal.

We suggest having both a book outline and a chapter outline as these tools are your tools for success.

Your chapter outline is your guide to know where you are going in your writing and where you want to end.

This way, you can sit down and write whenever the feeling hits, and you do not have to go in chronological order.

Keep your chapter outline in a program that best suits your working modality. If pen and paper are your preferred methods, keep the outline tucked in your notebook to quickly refer to and keep you on track.

If you like to write within a certain software, make sure your outline is created in a place that you can access quickly to keep it on top of your mind at all times.

Remember that writing a book takes time but knowing the roads you are going to travel will get you to your final destination!

If you feel overwhelmed, join us in the Circle.

We are waiting for you in Basecamp.


There’s no doubt that a strong, authentic voice is a quality of good writing and essential when you find your writing style.

In today’s world, when we consume most of the content we read on the internet, a writer’s voice is more important than ever. When you develop your own identity, it suggests reliability and quality, a writer who delivers.

Think of a writer as a singer who applies rhythm, sound, and composition to their music. We can see these effects in good writing too. Think about some of your favorite writers. I bet that some of their voices are so distinctive they shout their identity off the page.

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???????? ?????: Do you use street slang? Is your language concrete or abstract? Maybe it’s somewhere in the middle.
Choose a Voice for your Narrators: Do you prefer the first-person narrative? Or do you use “we” to express a collective? Maybe you like the second person “you” to sound conversational. Are you drawn to all of these? Keep in mind that you can switch between first- and third-person voices, but there’s nothing wrong with picking one style and sticking to it.

?????????: How often do you like to use metaphors? If you want to use figures of speech liberally, your writing may be more poetic. On the other hand, using metaphors sparingly for effect is the hallmark of journalism.

???????? ??????: Are your sentences short and simple or long and complex?

??????????? ??? ???????????: Do you write a simple style that appeals to many readers? Do you use slang and jargon to speak to an exclusive club?

This is deep right!?

These are only some of the things we discuss in the Circle.

Come. Be Authentic.

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