Step-by-Step Guide To Launching Your Online Art Exhibition

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Online art exhibitions open up a whole new world to artists. This approach creates an interesting opportunity for artists, who can now easily showcase their artwork to a global community of interested visual enthusiasts which allows more people to see the quality of their work, share it in galleries, and even buy it at the click of a button. This article explores the benefits of launching an online art exhibition and how you can take action.

Online Art Exhibitions Create Worldwide Exposure

Online art galleries allow potential buyers to not just get a glimpse of what a painting may look like in their own homes, but they can also take their time to look over the artwork in detail before making a bidding decision. Clients have the convenience of staying at home and don’t have to worry about traveling too far. This means that our entire inventory is available to you any time, day or night.

How To Successfully Launch Your Online Art Exhibition

Grab Your Audience’s Attention with a Theme

Themes are a great way to get people interested. A strong theme for example can give the viewer an idea about what the art exhibition will be about, and in some cases, can help the viewers understand its scope. For instance, if you have a series of art to feature in your online art exhibition, it would be easier to develop a theme when some of the artwork has something in common like a common color or element. To create an interesting narrative that shows strength and unity, you might want to consider finding ways to tie together references from all points in your show into one title which reflects on all held pieces. You could even include specific details that tie each artwork together under this same story. Regardless, with a theme, there are endless ideas for your online art exhibition.

Create Branded Marketing Materials For Online Promotion

Considering the time and effort you will put into your online art exhibition, it is essential to create a branded swipe file to promote your show. With a swipe file designed by your gallery’s marketing team, you can be sure essential, authentic information is distributed across all channels with a cohesive, professional look.  Swipe files allow the artist to easily share about their upcoming feature without having them create individual posts or email sequences.

 A basic template can be created with the following:

  • An overview of your exhibition 
  • A gallery biography
  • Photos of each artist’s work to be displayed in the exhibition
  • A list of media used in the show (e.g. video, audio files, etc.)
  • Links to purchase prints or originals of selected pieces
  • Links to view more information on artist websites or social media accounts

Gain Greater Visibility Through Email Marketing

If you’ve built a targeted audience with your email list, then definitely use this list to notify people of upcoming art-related events. This is the best way you can keep people updated on what’s going on at the gallery. If there are individual exhibitions, each artist can send email sequences to their target audiences and spur more interest in the exhibition. Alternatively, if your business hosts a lot of these kinds of events, it is possible that some users might have opted into an event-specific mailing list and would appreciate being notified about event updates via email.

The Tech You Need To Be Successful

Creating a website that is easy to navigate is essential for hosting an interactive experience for your visitors. By choosing a website builder that offers user-friendly features, you can create a site that is both visually appealing and easy to use. You can even choose to host your exhibition on an existing domain or create a new domain specifically for your exhibition.

When creating an exhibition website, it is important to consider the overall design and layout of the site. Make sure that all of your content is placed in an easily accessible location so that visitors can quickly find what they are looking for. You can also create checkout options on your exhibition website to receive payment and shipping details from collectors, commission to the exhibition sponsor, and collect the artist’s fee if applicable.

Most importantly, when art is sold, your website should display “sold” within the virtual exhibition to prevent other potential buyers from adding it to their cart.

Promote Your Online Art Exhibition With A Virtual Open House

When exhibiting your work online, you’ll need to worry about a different kind of opening reception.  With the advent of technology, people have started using various software programs in order to interact with others. One such program is AirMeet. AirMeet is a great way for sponsors, artists, and collectors to congregate on the main stage or even join at different round tables for a more intimate experience- all virtually. Zoom is another great alternative that allows many members to meet, converse, or attend breakout sessions for a smaller group experience.

Get Started Creating Your Online Art Exhibition

If your gallery is looking for ways to expand your audience, it might be time to start thinking about selling your pieces online. By showcasing your pieces in a virtual online art exhibition using this checklist, you can reach a global audience that is able to appreciate your work from the comfort of their home. Online galleries are able to help you showcase your work and connect with new audiences, as well as make money from sales or attract the attention of potential collectors. If you’re ready to grow your gallery’s business, connect with Mountain Cane Media for help executing these steps today.

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